Beyond event cancellations and travel restrictions, COVID-19 crisis gives an opportunity to accelerate digital health transformation and adoption.
According to a survey by McKinsey, more than 70% of businesses say the progress of digital transformation efforts has slowed or stalled at some point, primarily due to resourcing issues, lack of clarity or alignment or poor quality of the digital strategy itself.
COVID-19 is major crisis, impacting millions of people and thousands of businesses.
It may also represent to accelerate digital health transformation and adoption.
Remote sales visits with Health Professionals, team web-seminars or tele-health with patients have been technically possible for some time, although far from systematically used by Pharma or MedTech companies.
Beyond event cancellation and travel restrictions, COVID-19 crisis gives an opportunity for businesses to re-think the way they work and more systematically integrate digital channel in their operating model.
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