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MedTetch Commercial Leaders Forum kick-off
Excellent presentations during 1st day of MedTetch Commercial Leaders Forum, with great speakers such as Stephen Laws, Hank Sczerba and...
Laurent DECORY
Dec 13, 20201 min read
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Accelerate transition to omnichannel go-to-market
As patient care evolves toward hybrid remote / in-person, Pharma and Medtech need to accelerate move to integrated omnichannel...
Laurent DECORY
Dec 13, 20201 min read
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China Oncology: an increasing burden and growth opportunity
With 50 % of global gastric, hepatic, and esophageal cancer cases and high lung cancer incidence, China Oncology market is a unique and...
Laurent DECORY
Dec 13, 20201 min read
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Ostuka acquires “smart pill” company Proteus for 1/100th of its previous value
Proteus, the “smart pill” unicorn, once valued at $1.5 billion, is acquired by Otsuka for $15 million. Digital Therapeutics have a great...
Laurent DECORY
Dec 12, 20201 min read
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Health professionals want more from sales teams, through relevant channel mix
In post-Covid, health professionals want more support and interactions from representatives, through a mix of virtual and in-person. This...
Laurent DECORY
Dec 12, 20201 min read
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GENFIT moves focus to promising NASH diagnostic
In a promising but risky NASH market, study shows GENFIT NIS4 easy test allows to identify patients who require treatment, without need...
Laurent DECORY
Dec 12, 20201 min read
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Right-sizing, not downsizing, for post-covid
Covid-19 pandemic has created roller-coaster situations for Pharma and MedTech companies. For post-covid commercial restart, life science...
Laurent DECORY
Dec 12, 20201 min read
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5 tips for Pharma and MedTech to boost sales
How can Pharma and MedTech boost sales teams in post-covid: Adjust sales and resource expectations around scenarios Re-work incentives...
Laurent DECORY
Dec 12, 20201 min read
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