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Laurent DECORY
Jan 14, 20211 min read
Engaging with patients: a must for MedTech
Engaging more directly with patients becomes critical for MedTech: to encourage early diagnosis, communicate therapy value, drive...
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Laurent DECORY
Jan 4, 20211 min read
Happy New Year from BlueJet Consulting to our friends, partners, colleagues and clients
Dear friends, partners, colleagues and clients, we wish you a very happy new year for 2021. May this new year bring a quick end to the...
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Laurent DECORY
Jan 4, 20211 min read
Covid has moved Pharma & MedTech to Omni-Channel for good: time to prepare a new GoToMarket strategy
The COVID-19 crisis has transformed the healthcare ecosystem in just a few months. It has prevented patients to consult their doctor in...
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Laurent DECORY
Dec 16, 20201 min read
Healthtech is coming of age, from AI drug discovery to omni-channel commercialization
Digital health is quickly transforming Pharma and MedTech value chain: from AI drug discovery, siteless trials, at-home diagnostics,...
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Laurent DECORY
Dec 16, 20201 min read
Prepare post-Covid GoToMarket through adapted mix of remote and customer facing activities
As a key learning from Covid, Pharma and MedTech commercial teams need to keep a significant portion of remote interactions for speed and...
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Laurent DECORY
Dec 16, 20201 min read
Amazon launches its online pharmacy, to reshape multi-billion market
Following 2018 acquisitions, Amazon finally launches its online prescription delivery business, "Amazon Pharmacy", with capabilities to...
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Laurent DECORY
Dec 16, 20201 min read
Accelerating healthcare innovation throughout the pandemic
Covid has accelerated Pharma and MedTech innovation way beyond vaccines or PPE. Companies that innovate in products, services and...
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Laurent DECORY
Dec 16, 20201 min read
Product Management and Sales Training conference focuses on sales leadership for omni-channel teams
Highly interactive discussions during day 2 of TT Group Product Management and Sales Training conferences: Launch Readiness, evolving...
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Laurent DECORY
Dec 13, 20201 min read
Accelerating innovation, omni-channel transformation and partnerships
Fantastic discussions during MedForce day 1 on how Covid-19 can help accelerate innovation, omni-channel transformation, and partnership...
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Laurent DECORY
Dec 13, 20201 min read
BlueJet Consulting and Trueblue announce strategic partnership
Today, at BlueJet Consulting we're glad to announce our strategic partnership with Trueblue, an industry leading cloud-based,...
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Laurent DECORY
Dec 13, 20201 min read
V-shaped recovery for procedure volume: impact for Medtech
September surgical procedure volumes were approaching last year’s numbers, however the “new normal” includes more ambulatory surgeries...
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Laurent DECORY
Dec 13, 20201 min read
Putting HCPs and patients in the center of omni-channel orchestration
Following panel discussion during day 2 of KP-Morgan Group Global Commercial Excellence Summit, BlueJet Consulting Managing Director...
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Laurent DECORY
Dec 12, 20201 min read
Oncology market outlook and go-to-market
Oncology is the largest pharma market and among most competitive. Despite huge progress, large unmet medical needs remain. Increasingly...
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Laurent DECORY
Mar 18, 20201 min read
Medical reps finally turn to technology to reach docs
COVID-19 outbreaks pushes life science industry to rethink its operating model. Grounded in home-office, Pharmaceutical reps finally...
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Laurent DECORY
Mar 15, 20201 min read
Outpatient procedures are growing, Pharma and Medtech need to adapt
Routine procedures are moving from hospital to outpatient setting, providing lower costs, reduced infections and improved outcomes....
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