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Post-Covid new normal will be synchronized omni-channel
Shift to digital only and remote interactions was/is the only available option during the pandemic. I expect the new normal to be...
Laurent DECORY
Dec 12, 20201 min read
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Launching in post-covid time: bold moves required
Launching in pandemic time requires bold moves, such as those taken by Esperion, Horizon, Eisai or Clarus: - remote interactions with...
Laurent DECORY
Jun 19, 20201 min read
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Cheap steroid reducing mortality for severe covid patients ?
Low cost and universally available steroid Dexamethasone shown to reduced Covid deaths by one-third in ventilated patients, and by one...
Laurent DECORY
Jun 19, 20201 min read
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Surgeons expect elective procedures to restart in September
Orthopedic, Cardiac, Neuro surgeons expect 3/4 of elective procedures returning by September, survey says. This should help MedTech...
Laurent DECORY
Jun 19, 20201 min read
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High telehealth use was for necessity. Now it's for convenience
Following initial surge due to Covid-19, patients continue seeing doctors remotely because it's more convenient and faster than in...
Laurent DECORY
Jun 19, 20201 min read
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Guidance to restart elective procedures
Restarting elective procedures ? Medicare/Medicaid has released guidance: - continue preventing the spread of the virus - reduce...
Laurent DECORY
Jun 19, 20201 min read
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Helping telehealth for creative post-covid launch
Launching in post-Covid time requires creativity. For its new lip-filler, Galderma is providing digital materials for healthcare...
Laurent DECORY
Jun 19, 20201 min read
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Lessons learned for post-Covid 19 cancer care in Europe
Excellent article by Herb Riband and Suzanne Wait on lessons learned for post-Covid 19 cancer care in Europe. Key highlights: - cancer...
Laurent DECORY
Jun 19, 20201 min read
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Great ASCO announcements on patient genetics testing to guide cancer treatment
ASCO meeting took place virtually this year due to Covid-19. But it didn't fall short of exciting announcements that will shape the...
Laurent DECORY
Jun 3, 20201 min read
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Can Pharma and Medtech help their customers prepare for re-start ?
Millions of treatments have been delayed during the pandemic. These are not going away and some will become major procedures. Pharma and...
Laurent DECORY
Jun 3, 20201 min read
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Reduce procedure backlog by accelerating transfer to ambulatory
Millions of elective surgery procedures were postponed due to Covid-19, creating a backlog that will take months to clear. One way of...
Laurent DECORY
Jun 3, 20201 min read
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Re-prioritizing Medtech launches in post-Covid world
How should Medtech companies re-visit launch priorities in post-Covid world ? By focusing on those with compelling value proposition and...
Laurent DECORY
Jun 3, 20201 min read
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Post-Covid: elective procedures long re-start, telehealth explosion, reduced investments
Hospital & Health system survey give key insights for Pharma and Medtech business re-start : - elective procedure volumes will not return...
Laurent DECORY
May 24, 20201 min read
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Hospital activity 40-60% down in April, patients uncomfortable to seek care
Pharma and MedTech need to anticipate healthcare restart timing and steps, and adapt customer engagement accordingly. US Hospital...
Laurent DECORY
May 24, 20201 min read
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80% elective surgeries were postponed, return to normal might take a year
Up to 80% elective surgeries and even 40% of cancer related surgeries have been canceled or postponed worldiwde due to Covid-19. It could...
Laurent DECORY
May 24, 20201 min read
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Are contact-tracing apps worth the risks ?
Many countries are hoping to minimize future Covid risks with contact-tracing apps on smartphones, used to track people who have been in...
Laurent DECORY
May 18, 20201 min read
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Combining checkpoint inhibitors improves cancer reduction and survival
Checkpoint inhibitors against PD-1, PD-L1, CTLA-4 are dramatically improving cancer treatment in defined patient sub-sets. Combining...
Laurent DECORY
May 17, 20201 min read
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Pharma & MedTech launches in a post-Covid world
Beyond launch events and face-to-face push, how should Pharma & MedTech launch products in a post-Covid world ? Novartis has recently...
Laurent DECORY
May 17, 20201 min read
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BioNTech / Pfizer Covid-19 vaccine candidate is one the most promising.
More than 50 Covid-19 candidate vaccines are in development across the biotech and pharma industry, and multiple approaches are being...
Laurent DECORY
May 17, 20201 min read
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Pharma and MedTech: creating the commercial re-start plan
Despite dramatic impact during Covid19 outbreak, Pharma and MedTech are expected to be relatively protected on the long run, particularly...
Laurent DECORY
May 17, 20201 min read
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