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Oncology market outlook and go-to-market
Oncology is the largest pharma market and among most competitive. Despite huge progress, large unmet medical needs remain. Increasingly...
Laurent DECORY
Dec 13, 20201 min read
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MedTetch Commercial Leaders Forum kick-off
Excellent presentations during 1st day of MedTetch Commercial Leaders Forum, with great speakers such as Stephen Laws, Hank Sczerba and...
Laurent DECORY
Dec 13, 20201 min read
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Accelerate transition to omnichannel go-to-market
As patient care evolves toward hybrid remote / in-person, Pharma and Medtech need to accelerate move to integrated omnichannel...
Laurent DECORY
Dec 13, 20201 min read
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China Oncology: an increasing burden and growth opportunity
With 50 % of global gastric, hepatic, and esophageal cancer cases and high lung cancer incidence, China Oncology market is a unique and...
Laurent DECORY
Dec 13, 20201 min read
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Health professionals want more from sales teams, through relevant channel mix
In post-Covid, health professionals want more support and interactions from representatives, through a mix of virtual and in-person. This...
Laurent DECORY
Dec 12, 20201 min read
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Right-sizing, not downsizing, for post-covid
Covid-19 pandemic has created roller-coaster situations for Pharma and MedTech companies. For post-covid commercial restart, life science...
Laurent DECORY
Dec 12, 20201 min read
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5 tips for Pharma and MedTech to boost sales
How can Pharma and MedTech boost sales teams in post-covid: Adjust sales and resource expectations around scenarios Re-work incentives...
Laurent DECORY
Dec 12, 20201 min read
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Post Covid-19, is Pharma and MedTech commercial model obsolete ?
The Covid-19 outbreak, with countless of cases and half a million deaths to date, has brought a massive impact to patients, families, and...
Laurent DECORY
Dec 12, 20201 min read
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Post-Covid new normal will be synchronized omni-channel
Shift to digital only and remote interactions was/is the only available option during the pandemic. I expect the new normal to be...
Laurent DECORY
Dec 12, 20201 min read
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Launching in post-covid time: bold moves required
Launching in pandemic time requires bold moves, such as those taken by Esperion, Horizon, Eisai or Clarus: - remote interactions with...
Laurent DECORY
Jun 19, 20201 min read
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Helping telehealth for creative post-covid launch
Launching in post-Covid time requires creativity. For its new lip-filler, Galderma is providing digital materials for healthcare...
Laurent DECORY
Jun 19, 20201 min read
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Post-Covid: elective procedures long re-start, telehealth explosion, reduced investments
Hospital & Health system survey give key insights for Pharma and Medtech business re-start : - elective procedure volumes will not return...
Laurent DECORY
May 24, 20201 min read
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Hospital activity 40-60% down in April, patients uncomfortable to seek care
Pharma and MedTech need to anticipate healthcare restart timing and steps, and adapt customer engagement accordingly. US Hospital...
Laurent DECORY
May 24, 20201 min read
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Join us on May 27th for interactive session on post-Covid 19 commercial re-start
In a challenging post-Covid time for Pharma and MedTech, assess customers needs to reallocate effort and prepare business re-start. Join...
Laurent DECORY
May 24, 20201 min read
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Pharma & MedTech launches in a post-Covid world
Beyond launch events and face-to-face push, how should Pharma & MedTech launch products in a post-Covid world ? Novartis has recently...
Laurent DECORY
May 17, 20201 min read
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Pharma and MedTech: creating the commercial re-start plan
Despite dramatic impact during Covid19 outbreak, Pharma and MedTech are expected to be relatively protected on the long run, particularly...
Laurent DECORY
May 17, 20201 min read
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Prepare Pharma & Medtech post-Covid commercial re-start
According to latest HCP and consumer surveys performed in 10 countries, Covid crisis has reduced patients visits by 45%, Rep-HCP...
Laurent DECORY
May 17, 20201 min read
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Pharma & Medtech, prepare for the new normal: sales force re-sizing, multi-channel resource plan
Health professionals, patients, and sales reps have all become digital-fluent. What are the implications for your go-to-market and...
Laurent DECORY
Apr 17, 20201 min read
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Pharma & MedTech new normal: digital, patient-centered trials, automated supply chain, productivity
To shape the new normal, Pharma and Medtech companies need to push the boundaries on digital, patient-centered trial design, supply chain...
Laurent DECORY
Apr 17, 20201 min read
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First clues on how Covid-19 will impact Pharma and MedTech sales
How will Covid-19 outbreak impact Pharma and MedTech sales? J&J forecast shared during the company’s first-quarter conference call give...
Laurent DECORY
Apr 17, 20201 min read
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